Looking back on 2019

2019 was proof that mid-market business are innovative, adaptable and striving for growth. We witnessed how technology is evolving and impacting the business ecosystem, and how businesses are continuing to adapt and navigate change. This past year was a year of growth for us. We grew our team, our connections…

How to align your brand with your growing business

Like most of our clients, First West Capital is experiencing exciting growth opportunities and an evolution of our business. We’ve added new team members, opened new offices and partnered with many new mid-market businesses across Canada. Last year, we realized that our branding and marketing weren’t fully reflective of the business we’d become. Thus began a transformative journey to align the First West Capital brand with our growing business. Here’s what our process looked like, in case you too are having an “ah-ha” marketing moment:

How to navigate a tough retail landscape

Canadian retailers are facing an uphill battle as they fight for market share in a competitive and changing industry. With continued store closures across Canada, retailers are urged to find ways to get in the game – or risk disappearing. Phil Lichtsztral, Partner at Richter Retail Consulting Services, discusses some of the causes and cures of the current retail landscape.