How to align your brand with your growing business

Like most of our clients, First West Capital is experiencing exciting growth opportunities and an evolution of our business. We’ve added new team members, opened new offices and partnered with many new mid-market businesses across Canada. Last year, we realised that our branding and marketing wasn’t fully reflective of the business we’d become. Thus began a transformative journey to align the First West Capital brand with our growing business. Here’s what our process looked like, in case you too are having an “ah-ha” marketing moment: